
SÆL LAB (pronounced sail lab) is where design, motion, and sound - converge.
Founded by Brian Rund — an Emmy-winning sound designer, Navy submarine veteran, and lifelong observer of the subtle details that shape how we move through the world.
I’ve always been drawn to fashion and visual design. I just hadn’t found the right time or right moment to pursue it... until now.
What started as a creative urge became something worth building. SÆL LAB is the result — beginning with handcrafted Italian sneakers, rooted in minimalism, precision, and presence.
It’s not a massive brand or a hype-driven venture. It’s a personal project that is about exploring ideas through simplicity.
Welcome to the LAB.
The one that started it all.
A street-style low-top built on contrast and clarity. With a minimalist silhouette, natural cotton laces, and padded comfort, the NERØ X blends Italian craftsmanship with everyday edge.
Finished in black with white accents and a pop of red — because even silence needs a signature.
A new take on a classic.
This refined low-top blends tennis tradition with derby-style lacing and sculpted form. With embossed detailing, tonal contrast, and a clean logo tag at the tongue, LUCÉ PRIMØ is quiet precision—built for those who favor subtle clarity over loud trends.
Handmade in Italy.
Signal meets motion.
FŘQ.1 is our classic vintage runner — sculpted for rhythm, built for versatility. With a layered silhouette, tonal contrast, and dual port detail, it’s a study in form, function, and forward movement.
Handcrafted in Italy.
A ’90s icon, reimagined.
The RÆLLO II is an urban high-top with minimalist intent and military edge. Featuring camo textile panels, reinforced heel and toe structure, and a standout heel loop — it’s built for presence, not noise.
Finished with a branded patch and metal hardware detail, this design brings clarity to chaos.
Handcrafted in Italy.
Court DNA. Future silhouette.
RĪSE 94 is a basketball-inspired high-top designed for full-court presence — named for the 94 feet that define the game. Its oversized tongue features a bold rubber basketball emblem, while layered material panels and angular overlays create a modern, movement-ready form.
A technical Vibram sole delivers performance grip for both indoor and outdoor play, while the structured collar and midfoot strap provide lockdown support and standout style.
Handcrafted in Ita
A high-top built for impact — bold in form, grounded in motion.
HŶP3R reimagines court design through a street-tuned lens. With a layered, butter-soft Italian upper, reinforced structure, and oversized sculpted sole, it balances raw presence with fluid movement. Camo accents pulse through the body, echoing rhythm and energy beneath the surface.
An extra-padded collar and deep-cut tread provide support and stability without compromise.
Handcrafted in Italy.
Tested on concrete.
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