Luxury in Motion. For Those Who Notice.

SÆL LAB (pronounced sail lab) is where design, motion, and sound converge.

Founded by Brian Rund — Emmy-winning sound designer, Navy submarine veteran, and lifelong observer of the subtle details that shape how we move through the world.

I’ve always been drawn to fashion and visual design. For years, the timing wasn’t right — until now.

What began as a creative urge evolved into something worth building. 

SÆL LAB was born — starting with handcrafted Italian sneakers, built on minimalism, precision, and presence.

This isn’t a mass-market brand or a hype-fueled project. It’s a focused design studio — exploring ideas through simplicity, detail, and deliberate motion.

Welcome to the LAB.